Marc Matsumoto arranging a bento in his Tokyo kitchen

Marc Matsumoto

About

I was born in Miyazaki and raised in California. After twelve years in tech marketing, food brought me back to Japan in 2011 and has kept me here ever since.

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How I got here

I was born in Nobeoka, a small city in Miyazaki Prefecture, Japan. My parents were living in San Francisco at the time, but in keeping with tradition, my mother returned home to have me. A few months later, we flew back to the United States.

Childhood vacations brought me back to Miyazaki to visit family. It was there that I discovered my love of food. My grandfather took me fishing before dawn. My great-grandmother sent me into her field to harvest daikon. Dinner was built around whatever the season handed us.

Back in San Francisco, and later Napa Valley, I cooked alongside my mother from the age of four or five. In high school, I picked up web design, building sites for a local internet provider and several wineries just as the commercial web was taking shape. That led to a twelve-year career in technology marketing, including more than four years at Netflix back when it still mailed DVDs.

I started No Recipes in 2007 as a place to send dinner guests when they asked how I’d made something. In 2009, I left tech to work with food full time, first as a private chef and then as a recipe developer and food photographer. That work eventually took me around the world, from Saudi Arabia and Bhutan to Australia.

In 2011, I appeared on Food Network’s Chopped and moved to Japan. Returning to my roots gave me the chance to immerse myself in a food culture I wanted to be part of every day. After a few years in Sapporo, I settled in Tokyo in 2015.

The following year, I began co-hosting Bento Expo on NHK World, sharing Japanese bento culture with viewers in more than 160 countries until the show wrapped in March 2025. During that run, I co-authored Ultimate Bento with Maki Ogawa, which received the 2020 Gourmand Food Culture Award. I also co-founded Global Food Pro, a consultancy that helps Japanese food companies expand overseas and international brands find their footing in Japan.

These days, I wear a number of hats, including host, photographer, recipe developer, and consultant. Whatever I’m working on, I still find myself returning to the kitchen. It’s where most of my best ideas begin.

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Writing

Ultimate Bento (Tuttle Publishing, 2020), co-authored with Maki Ogawa, won the 2020 Gourmand Food Culture Award. It's 85 mix-and-match recipes built on the same idea as Bento Expo: bento is a system, and once you know the parts, you can build your own. Ultimate Bento →

I've been writing about Japanese food since 2007, when I started No Recipes as a nighttime side gig. It's still where I publish technique-first recipes, alongside Marc's Recipes, the member-supported site where I post something new every week. My Substack is where I dig into the ideas behind the food: the framework of a Japanese meal, how miso is more than just a soup, and why Japan hates waste

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